Terms of Purchase
Last updated 20 August 2026 · BlackShel LLC, United States
1. Agreement
These Terms are a binding agreement between you and BlackShel LLC, which owns and operates Affinity Formula ("Affinity Formula", "we", "us"), a limited liability company organized under the laws of the State of Wyoming, United States. By purchasing or downloading anything from this site you accept these Terms. If you do not accept them, do not purchase.
You must be at least 18 years old, or the age of majority where you live, to buy.
2. What you are buying
Affinity Formula sells digital products delivered electronically. Nothing physical is shipped. The Manual is a course delivered as a downloadable folder of plain markdown files, intended to be opened in Obsidian (a free third-party application) and readable in any text editor. The Machine includes everything in The Manual plus source files for the landing page, checkout, delivery system and email sequence this site runs on.
Access is granted to the email address used at checkout. Your download link does not expire and always serves the current version.
3. License
On payment, Affinity Formula grants you a limited, personal, non-exclusive, non-transferable, revocable license to use the files for your own business.
You may use the method, templates, prompts and code to build and sell your own products, on your own subjects, under your own brand, and you keep everything you earn from them. That is the purpose of the product.
4. Restrictions
You may not resell, redistribute, share, sublicense, lease, upload to a public repository, or republish the Affinity Formula files themselves, in whole or in part, modified or unmodified. You may not remove proprietary notices, or use the files to create a product that competes with Affinity Formula by teaching or supplying the Affinity Formula materials.
One purchase is one license for one person. We may revoke this license for breach of these Terms.
5. Price, payment and tax
Prices are listed in US dollars. BlackShel LLC is the seller and merchant of record. Payment is processed by Stripe, Inc. on our behalf; your card details are submitted directly to Stripe and never reach Affinity Formula.
At checkout you may be offered the choice of paying in your local currency instead of US dollars. Where you choose a local currency, the amount is converted by Stripe at its own rate at the time of payment. The US dollar price is the reference price.
The charge appears on your statement as AFFINITY FORMULA, whichever product you bought. If you see a charge you do not recognise, please contact us before disputing it with your bank.
Any sales tax, VAT or GST that we are required to collect in your jurisdiction is calculated and shown before you confirm payment, and is added to the price shown. Where we are not registered to collect tax in your jurisdiction, no tax is added and you may be responsible for accounting for any tax due under your local rules.
Introductory or founder pricing, where offered, applies until the stated number of purchases is reached, after which the stated regular price applies.
6. The 14-day action-based guarantee
The guarantee covers whether the system worked when you used it. It is not a trial period and it is not a no-questions-asked refund — it asks you to show the work first.
To open a request, email connect@affinityformula.com within 14 days of purchase with all three of:
- A screenshot or short screen recording of your finished course, opened in Obsidian or another editor.
- A link to your offer page, live and reachable.
- Links to ten short videos posted since your purchase.
What happens next. We review what you send within two working days. Where we can identify something specific and fixable — in the subject you chose, the offer, the page, or how you are posting — we will tell you what it is and give you the chance to act on it before a refund is issued. That step exists because in most cases a correction is worth more to you than the price of the product.
If you have submitted all three items and you still want a refund after that review, tell us and we will issue one. We may decline a request where the three items are incomplete, where the evidence submitted is not genuine, or where the request falls outside the 14-day window.
Refunds are issued to the original payment method through Stripe, normally within two working days of approval, and typically appear on your statement within five to ten working days depending on your bank. On refund, the license in Section 3 terminates and download access is withdrawn automatically.
We do not charge a restocking, handling or processing fee on a refund. You receive the full amount you paid, including any tax collected.
This guarantee is offered in addition to, and does not limit, any rights you have under applicable law.
7. No earnings claims
Affinity Formula does not guarantee that you will earn any money.
Affinity Formula provides educational and informational material only. Any figures, screenshots or results shown on this site describe the specific experience of this business and are not typical, not average, and not a promise, projection or guarantee of what you will earn.
Your results depend on your subject, your market, your effort, your consistency and factors outside anyone's control. Most people who buy educational products of any kind do not earn money from them. Building an audience takes months of sustained work, and that work is not optional or automated.
Nothing on this site is financial, investment, legal or tax advice.
8. Disclaimer of warranties
The products are provided "as is" and "as available", without warranty of any kind. To the fullest extent permitted by law, Affinity Formula disclaims all warranties, express or implied, including any implied warranties of merchantability, fitness for a particular purpose, title and non-infringement.
We do not warrant that the products will meet your requirements, that they will be error-free, or that any third-party service they rely on will remain available or unchanged.
9. Limitation of liability
To the fullest extent permitted by law, Affinity Formula's total liability arising out of or relating to these Terms or the products is limited to the amount you actually paid for the product giving rise to the claim.
Affinity Formula is not liable for indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, lost revenue, lost data, lost business opportunity or business interruption, whether or not we were advised of the possibility.
Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain damages. Where that is the case, the exclusions and limitations above apply only to the extent permitted, and nothing here limits liability that cannot lawfully be limited.
10. Indemnification
You agree to indemnify and hold harmless BlackShel LLC, its members, officers and agents from any claim, demand, loss or expense, including reasonable attorneys' fees, arising out of your use of the products, your breach of these Terms, or any product you create, market or sell using them — including any claim relating to your own customers, your own earnings claims, or your own compliance obligations.
11. Your own obligations
If you use these materials to sell your own product, you are solely responsible for your own business — your marketing claims, your refund policy, your tax registration, your privacy notices and your compliance with the advertising laws where you operate. In the United States that includes the Federal Trade Commission's rules on endorsements, testimonials and earnings claims. Affinity Formula supplies tools, not legal cover.
12. Chargebacks
If something is wrong, email us. We answer every message, and we would rather fix or refund it than have you dispute it with your bank.
Initiating a chargeback or payment dispute without first contacting us is a breach of these Terms. Where a purchase is charged back or disputed, the license terminates and download access is withdrawn.
Where a dispute is raised through your bank or card issuer, it is handled through Stripe's dispute process. We may submit evidence of the purchase and of delivery, including the order record, the delivery timestamp and the download log, in response. This is slower for you than emailing us, and in most cases produces the same outcome.
13. Availability
We aim to keep delivery and downloads working at all times, but this is software that depends on services we do not own. We do not guarantee uninterrupted availability. If delivery fails, email us and we will send your files manually.
14. Dispute resolution
If a dispute arises, contact us first at connect@affinityformula.com. Most things are resolved in one email. If a dispute is not resolved within 30 days, either party may pursue it in the courts identified in Section 15.
15. Governing law and venue
These Terms are governed by the laws of the State of Wyoming, United States, without regard to its conflict-of-law provisions. You and Affinity Formula consent to the exclusive jurisdiction and venue of the state and federal courts located in Laramie County, Wyoming.
If you are a consumer resident in a jurisdiction whose law grants you rights that cannot be waived by contract, nothing in this section deprives you of those rights or of the protection of the mandatory provisions of your local law.
16. Changes to these Terms
We may update these Terms. The version governing your purchase is the version published on the date of that purchase. Material changes will be reflected in the date at the top of this page.
17. General
If any provision of these Terms is found unenforceable, the rest remain in effect. Our failure to enforce a provision is not a waiver of it. You may not assign these Terms; we may assign them in connection with a sale or transfer of the business. These Terms, together with the Privacy Policy, are the entire agreement between you and Affinity Formula regarding the products.
18. Contact
BlackShel LLC
1021 E Lincolnway, Suite #8886
Cheyenne, Wyoming 82001
United States
connect@affinityformula.com